Global IP Solutions started a bit of a brouhaha the other day when they sent out this news under unsolicited request for embargo to a bunch of bloggers. Several of my colleagues took up the conversation over on Jeff Pulver's blog.

My comments are notably absent for a variety of reasons. First and foremost, Sheryl and I were taking off for a weekend at Lake Coeur d'Alene and busy. Secondly, I don't see this as that big an announcement really.

I know, I know, it's the iPhone. It must be the hottest thing in the world, right. After all, it's the iPhone. Sorry, but I still focus on enterprise communications and everything I see, every business I talk to, leads me to conclude the iPhone is just another enterprise flop for Apple. Sure, I'll grant that their computers are spectacular. Sheryl and I both want a new Macbook Pro. And the iPhone is almost as neat as the Nokia N95 as a playtime phone. But just as Macs don't rule the IT shop in the enterprise, iPhones are miles from penetrating the enterprise market with any significance.

Frankly, I don't think they will for another five years or more, if ever.

Global IP Solutions Enables the iPhone with High Quality, Real-time Voice over IP

SAN FRANCISCO, Aug. 11 /PRNewswire/ -- Global IP Solutions ,
the leading provider of IP multimedia processing solutions, announced
today that GIPS is enabling voice over IP (VoIP) for Apple Inc.'s
iPhone. Using GIPS VoiceEngine(TM) Mobile, iPhone application
developers can quickly integrate quality, real-time VoIP applications,
which makes it easier for consumers to enjoy their favorite iPhone
games, applications and social networking experiences.

"The
popularity of the iPhone, along with the emergence of various
applications and faster connectivity, makes it an ideal platform for
developing applications that incorporate quality real-time VoIP, giving
consumers real-world communication experiences like in-game,
multi-person chat," said Emerick Woods, GIPS' Chief Executive Officer.

Woods continued, "We are excited to enable the iPhone with VoIP
capabilities and lead the mobile communications market with our voice
processing technology. With GIPS VoiceEngine Mobile, we are providing
the capabilities that turn voice into IP packets so they can be
transmitted via Wi-Fi, making it easier for applications developers to
come to market quickly with integrated VoIP applications. GIPS
technology is second-to-none, and we're excited to introduce our
award-winning VoiceEngine to the increasingly popular iPhone
application development community."

Inventors of the popular
IETF (Internet Engineering Task Force) iLBC codec standard, a
narrowband speech algorithm designed to optimize calls made over the
Internet, GIPS pioneered VoIP technology for many of the leading
Internet service providers, application developers and hardware
manufacturers worldwide. iLBC is currently part of the iPhone.

GIPS is recognized for its media processing expertise for IP
communications and continues to innovate by enabling iPhone application
developers to accelerate their time-to-market with applications that
include the best voice experience possible.

A highly competitive
and exploding market, a recent Strategy Analytics forecast reports that
297 million mobile phones were shipped worldwide in the second quarter
of 2008, an increase of 15 percent year-on-year. According to Apple the
demand for the new 3G iPhone has been enormous: it sold more than one
million during the weekend the phone launched, in mid-July.

GIPS
VoiceEngines have been downloaded more than any other voice engine
worldwide, enabling consumers and businesses to enjoy high-quality
IP-based communications, even under adverse network conditions.

About Global IP Solutions
Global IP Solutions provides best-in-class voice and video processing
in IP communications. GIPS enables its customers to deliver unmatched
quality, with a faster time-to-market and with less risk than
alternative solutions. GIPS serves application developers, wired and
wireless service providers and network and telecommunications equipment
vendors. Its customer list includes Nortel, Oracle, Samsung, WebEx,
Yahoo!, AOL and other key players in the voice and video over IP
markets. The company is headquartered in San Francisco with offices in
Stockholm, Boston and Hong Kong. For more information, visit .