Skype opens up calling
This story's been everywhere I've turned today, so I finally figured I should mention in case you're wondering.
Skype Drops The Bomb On VoIP Market
For the remainder of 2006, calls made from SkypeOut within the US and Canada to any landline or mobile phone will be free.No strings attached. If you're reading this somewhere in the United States or Canada, Skype has a deal for you.
The company has decided to try the time-tested 'loss leader' approach to building market share. It's an approach that has been used in conventional brick-and-mortar stores for decades. The shop lures you in with a great price for an item, and hopes you'll stick around and buy more stuff.
The biggest problem I have with all the news is it isn't a bomb. It's not a dud, but surely not a bombshell. Within the US minutes of use are like e-commerce micro-transactions. They cost so little they're barely worth tracking. What Skype has done, is taken an interesting, if not overly bold, move and turn the VoIP spotlight back toward Skype. A bold move with minimal cost that put Skype back in the forefront of conversation.
Technorati Tags: Skype
Email This!
Digg it!
Sphere it!
Del.icio.us
Reddit!
Newsvine