I noticed the Awareness of Voice over Internet Protocol (VoIP) on the Rise in Great Britain and in the United States post this morning -

Harris Interactive survey reveals specialist service providers having more success than the ‘big players’ in generating awareness about VoIP offerings

LONDON – 11 April 2006 - Over the course of nine months, the percentage of British adults who say they have heard of Voice over Internet Protocol (VoIP) or already make telephone calls via an Internet connection increased from just a little over one-third (37%) to nearly half (46%). A similar shift in awareness and use in the United States has been displayed (36% vs. 51%).

These are some of the findings from a Harris Interactive® survey measuring VoIP awareness and usage conducted online from October 12 to 16, 2005 among 1,089 U.S. adults aged 18 and over and 1,117 British adults aged 18 and over.

• Awareness - Although the change in VoIP awareness is undeniable, there are still a substantial proportion of adults who are unaware of the technology (41% of British adults and 36% of U.S. adults).
• Competition - Although VoIP competition in the market is increasing and there is plenty of choice for consumers, the survey found clear leaders in awareness among those adult consumers who are aware of Internet telephony:
• Reasons to adopt - Substantial numbers say free calls between users of the same provider (53% of British adults and 43% of U.S. adults) and cheap local/national telephone calls (44% of British adults and 49% of U.S. adults) would appeal to them if they were to consider making calls via an Internet connection.
• Barriers to adoption - ‘I use my mobile for my calls’ (19% in Great Britain, 29% in the United States) or ’I will always prefer to use my landline’ (42% in Great Britain, 28% in the United States), are key barriers to VoIP