CRM and VoIP Integration Microsoft and Cisco Style
I've written several times about how the integration of VoIP with Customer Relationship Management (CRM) systems will help bolster VoIP to an everyday service that's criticial to business. Oracle signaled their intent a couple of months ago with their purchase of a VoIP company.
Here's another indicator of the integration change that's in the wind -
Cisco and Microsoft Update VOIP, CRM IntegrationThere's an earlier article about Cisco efforts here.
Paula Musich
April 25, 2006
Cisco Systems and Microsoft are teaming up to help small and midsize businesses to overcome the obstacles of customer relationship management deployments with the launch on April 25 of a new release of the Cisco Unified CRM ConnectorVersion 3.0 of the Connector, which integrates Cisco Unified Communications VOIP (voice over IP) products with Microsoft's Dynamic CRM 3.0 software, provides a Cisco IP Phone link into Microsoft's Outlook.
With Microsoft's new integration of its version 3.0 CRM software with Exchange, a Cisco IP Phone can now display results of a CRM Connector lookup.
And here's the key quote that shows that Cisco gets it -
"CRM and business-class VOIP are a marriage made in heaven. Both
enhance the value of each. IP Communications with CRM extends that
[customer] information to the edges of the company." -Peter Ruh,
director of commercial strategic partners at Cisco
Technorati Tags: CRM, intergration, VoIP, Cisco, Microsoft
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