Finding Business Value in Unified Communications

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I read a lot of different industry publications, news feeds and blogs. There are a few that almost always give me something to think about or some reason to chime in and comment. One such regular read is Art Rosenberg's Unified View.

Yesterday Art wrote this piece -

Unified Communications Pays Off For Deadlines

Looking For Real Business Payoffs From Unified Communications?
Reducing operational costs, end user personal productivity, and even customer satisfaction have been thrown at the unified communications wall as justifications for implementing business UC technologies by enterprise organizations.
If you have been keeping up with all the blogs about the ROI of Business UC and how to plan a practical migration to unified communications, you will have noticed that everyone is emphasizing the importance of communicating with people relative to specific business process performance. That has become the centerpiece for prioritizing UC implementations. This view logically highlights the communication delays ("human contact latency") caused by people in business process workflows as "hotspots" that can be significantly improved with the flexibility and intelligence that UC applications bring to the business operations table.
[Read Art's full post]

In his usual fashion, Art cuts through the fluff and zeroes in on the what's in it for me angle, looking at how unified communications solutions fit in our daily work world of normal processes and deadlines. It's a nice view of the impact of efficiency in our daily work flow.

Art ends acknowledging something I write about all the time. This is only the beginning. Unified communications isn't the end, it's just a milestone along the way to a more mature environment of Communications Enhanced Business Process (CEBP) integration. And CEBP isn't an end either, because all the GUI changes and integration of voice and video interaction are still on the horizon to completely alter the way people interact with computerized resources.

Technorati Tags: Unified Communications, work flow, deadlines, CEBP, Communications Enabled Business Process, unified communications