ShoreTel - Powering Political Debates
I'm not sure I have the bandwidth to dig into an interesting, but not widely talked abuot story. I've learned that the entire crew at CNN is using the ShoreTel system to strategize, conference and report the happenings from the Presidential debates in Manchester, New Hampshire.
How did ShoreTel rock the vote? The competition for this business was Cisco and Siemens (the incumbent, and one of my favorite companies). The ability for ShoreTel to seamlessly integrate (PRI) with their Siemens system, SIP trunking capability and ease of management sold the ShoreTel gear. In fact, the single most powerful aspect of the aforementioned was the ability to turn up SIP trunking (120 trunks within three minutes)
I'm afriad by the time I clear the decks enough to dig into this in any detail it will be ancient history, but kudos to ShoreTel. I've been seeing them in the news maknig lots of rumblings lately. They're turning up the heat.
Technorati Tags: ShoreTel, unified communications, VoIP
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Comments
They are making some tracks on the streets for sure. Their pretty front end seems to be what sells it. Customers don't seem to want to dig too deep and see that it is still MGCP. They have some work to do on their high availability setup though... got to lose that dependance on a single Windows Server box.
Posted by: Mike Picher | June 11, 2007 3:50 AM
I agree Mike. They' gaining traction and doing many things right. I had a chance two work with ShoreTel briefly about 5 years ago and they impressed me at the time. They've continued to grow and strengthen their offerings.
I also think you're right on the mark about customers. People don't care about MGCP, SIP, H.323. Protocols mean nothing. What end users and corporate IT shops care about is how well things work and the call quality.
Posted by: Ken Camp | June 11, 2007 7:51 AM