Here's a post for the sideline value of unified communcations from a broad view. Wireless industry veteran Vern Fotheringham has just published a new book today called "Wireless Broadband - Conflict and Convergence" under Wiley Publishing and the IEEE.

A mutual friend pointed this out and I really want to mention it for interested readers. Wireless broadband has become an integral part of the unified communications foundation technology. Our dependency on wireless solutions for working anywhere have made it impossible to exclude this technolgoy from the UC landscape.

Fotheringham and Sarma both have impeccable reputations in the industry, and are highly sough after leaders in thinking about stratgies for technology evolution. This book is an absolute must read for anyone interested in where wireless broadband is going.

WIRELESS BROADBAND - CONFLICT AND CONVERGENCE A New Book Exploring the Boundaries and Issues Related to the Future Market for Wireless Services

November 6, 2008 - Seattle, WA - As the thirst for bandwidth continues to explode, the traditional service deployment landscape will be reshaped around the globe by new entrants, market forces, and regulatory challenges. In this environment, one thing is clear: ubiquitous wireless broadband internet will reach into every corner of global society.

Today, wireless and telecommunications industry leaders Vern Fotheringham and Chetan Sharma, announced the release of their new book, Wireless Broadband: Conflict and Convergence (November 2008, Wiley-IEEE Press, ISBN: 978-0-470-22762-6, US$85.00, 254 pages), explores the role of wireless technologies in delivering broadband services to users, as well as the regulatory and competitive inhibitors these networks face.

"Our inspiration for this project grew from a general frustration with a growing gap between supportable and factual information in the general telecommunications industry, and the wireless industry in particular," said Vern Fotheringham, co-author of Wireless Broadband: Conflict and Convergence, and Managing Director, IP Broadband, Ltd. "This book attempts to counter the industry noise with technological, regulatory, and market realities facing the global growth and adoption of wireless broadband," he said.

Using a reader-friendly approach that minimizes industry jargon wherever possible, Wireless Broadband: Conflict and Convergence clearly explains the business, regulatory, and technology issues of the future market for wireless services, covering:

• Broadband and the information society
• Drivers of broadband consumption
• Global wireless market analysis
• Broadband IP core networks
• Convergence finally arrives
• Contention and conflict: regulatory, political, financial, and standards

"This is as comprehensive a book on Wireless Broadband as I have seen," said Steve Elfman, President of Sprint/Nextel. 'The authors of this book address the most important issues facing the players in the wireless ecosystem in great detail and provide a very thoughtful analysis," he said.

The book was co-authored by two industry veterans and thought leaders, Vern Fotheringham and Chetan Sharma. Mr. Fotheringham, Managing Director of IP Broadband, Ltd., has been a catalyst for innovation and change in the competitive telecommunications field through direct entrepreneurial activities, as an advisor or influencer on many successful projects, a public policy and regulatory advocate for new telecommunications service rules and standards, and as an inventor and creator of new and innovative services.

Chetan Sharma, President, Chetan Sharma Consulting, is one of the leading strategists in the mobile industry. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. He is the author of five books on the subject of wireless technology and mobile advertising.

More information about the book can be found at www.wirelessbroadbandbook.com. In addition, the book can be purchased online through Amazon.com (www.amazon.com), Barnes & Noble (www.bn.com), and John Wiley (www.wiley.com).

About IP Broadband, Ltd.
IP Broadband Ltd. is developing converged IP services targeted on the Asian and North American markets for next generation access and application services.

About Chetan Sharma Consulting
Chetan Sharma Consulting is a consulting and advisory firm helping companies in the mobile and voice communications sector with expertise in developing innovation-driven product, marketing, and IP strategy. Clients include companies like NTT DoCoMo, KTF, Sprint Nextel, Reuters, Disney, Qualcomm, Infospace, Reliance, BEA, HP, Merrill Lynch, Cincinnati Bell, Bain, SAP, Vulcan, American Express, and many others.

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