I've been using TalkPlus and the Nokia/Symbian client for a while now. While I haven't found the perfect fit and use for my daily life today, I certainly see the value of what they bring to the table. Indisputably. Now they're doing something for the iPhone that I have no visibility into except from the fringe. I'm not an iPhone user and don't anticipate becoming one. Nonetheless, offerings like this bring more functionality to mobile devices, and add value to the iPhone as a mobile devices. Kudos to the TalkPlus team for staying on top of the ever-changing market.

TalkPlus unlocks the power of the iPhone with enhanced mobile 2.0 services

* With TalkPlus, iPhone Users Can Have Multiple Numbers and Easily Control Personal and Business Calls On a Single Device
* Services Include Virtual Numbers, Advanced Call-Management Features and Low-Cost International Calling

SAN MATEO, Calif.–Oct. 17, 2007—TalkPlus, a provider of innovative Mobile 2.0 services, announced today that users of the Apple iPhone™ mobile digital device can now sign up for services offered by TalkPlus, including multiple and global virtual numbers, advanced call-management features and low-cost international calling, all designed to provide increased flexibility, privacy and control over the mobile experience.

TalkPlus’ virtual phone-number service enables subscribers to create additional phone numbers on their mobile phones for placing and receiving calls. Subscribers can easily manage all personal and business calls from a single device—eliminating the need to carry multiple phones to use different numbers for different parts of their daily lives.

TalkPlus phone numbers can be selected from major U.S. metropolitan areas and international cities in 28 countries. Each number comes with its own voice mailbox and customizable greeting. With TalkPlus, customers can also make calls that display the caller ID of any pre-authorized phone number, such as a subscriber’s office phone, providing true mobility to the receiving party. In essence, the TalkPlus system can transform the typical limited-feature mobile phone into a full-featured call-management system.

Now, Apple iPhone users can take full advantage of TalkPlus calling functions and also use the iPhone’s Safari browser to access their TalkPlus accounts.

“By enabling TalkPlus features on the iPhone, we’ve given it a whole new dimension,” said TalkPlus founder Jeff Black. “It’s especially attractive for mobile professionals and individuals who want to manage a variety of business and personal calls all from one device,” he added.

“Doctors, lawyers, sales professionals and international travelers are just a few of the people who have been using TalkPlus to better manage their communications,” continued Black. “Now we’re excited to make our services available to those who want to take their iPhones to the next level of functionality.”

The TalkPlus offer provides one TalkPlus U.S.-based phone number, one TalkPlus mirror number, low-cost international calling and 200 minutes of domestic calls. The mirror number lets subscribers take a number they already own, such as a home or business number, and use it to make calls from a mobile phone. From now through Dec. 31, 2007, the service will be free for the first month and $9.99 per month thereafter (excluding international toll charges).

And by subscribing to TalkPlus’ international number service, contacts in more than 30 countries can place calls to the iPhone user in the U.S. for the cost of a local call.

Standard TalkPlus features, which are now also available to iPhone users, include:

• Low-cost international long distance service enabling users to place calls to any country from any phone—at significantly discounted rates;
• Visual Voicemail to identify voicemails and quickly jump to a message to listen or delete;
• Voicemail Screening to listen in as callers leave a message and pick up the call if desired;
• Call Screening to send specific callers directly to voicemail or a busy signal;
• Call Transfer to easily transfer to another number while on a call; and
• Conference Calling with as many as 10 people.

To become a TalkPlus subscriber, an iPhone user can sign up using a PC at www.TalkPlus.com or via the iPhone browser at http://iphone.talkplus.com/s. No credit card is required for the free trial. TalkPlus services are available to AT&T iPhone customers, as well as other customers of AT&T (formerly Cingular), Sprint, T-Mobile, Verizon and many other carriers.

iPhone is a registered trademark of Apple, Inc.

About TalkPlus
TalkPlus provides advanced Voice 2.0 services over mobile networks. TalkPlus subscribers benefit from increased flexibility, privacy, and control over their mobile experience, all at affordable prices. Mobile carriers partnering with TalkPlus can offer features to their customers without extensive infrastructure updates. TalkPlus is a privately held company based in San Mateo, Calif. and is backed by Menlo Ventures LLC. The company was founded in February 2004. To learn more, please visit www.talkplus.com.

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