I'm finding myself more and more involved in video solutions and strategies the past 6 weeks or so. It's a unified communications segment that's really heating up. Here's an example of how support for video is growing.

APEX VOICE COMMUNICATIONS ANNOUNCES SUPPORT FOR VIDEO ON OMNIVOX3D® APPLICATION SERVER

Design, Develop & Deploy Revenue-Generating Video Services for 3G, IMS and IP Networks

WOODLAND HILLS, CA, July 17, 2007 - APEX Voice Communications, a leading worldwide supplier of carrier-grade SIP Application Servers and Multi-Service Platforms to wireless and wireline operators, service providers and telephone equipment manufactures, today announced that it has successfully field tested video capabilities in its OmniVox3D® SIP Application Server. Using industry standard protocols, OmniVox3D can reside as a core-element in 3G, IMS and IP Networks, providing the ideal multi-service delivery platform for Video IVR or Interactive Voice & Video Response (IVVR). OmniVox3D, with its integrated OmniView® Service Creation/OAM&P Environment, enables service providers to rapidly design, develop and deploy innovative value-added voice and video services for consumer and business users.

As the demand for mobile conversational multi-media-based services continues to grow, subscribers are now looking to video as an enhancement to voice. With OmniVox3D, wireless operators, ASPs, service and content providers can deliver the mobile video telephony services that further enhance the user experience, thereby increasing traffic, maximizing ARPU, reducing churn and strengthening subscriber loyalty. Additionally, service providers can be confident that OmniVox3D will continue to evolve with the IMS architecture, securing their investment in application development.

"With OmniVox3D, voice and video content are treated similarly when building applications," said Elhum Vahdat, executive vice president of APEX Voice Communications. "This means that our OmniView Service Creation Environment now supports both voice and video within the same command icons, further simplifying the process of bringing new and exciting video services to market faster."

With OmniVox3D and OmniView, service providers are able to leverage a single unified browser-based service creation and delivery platform for converged voice and video mobile telephony services. This significantly reduces the time it takes to bring new services to market, while reducing return-on investment. Additionally, the multi-service delivery capability of OmniVox3D means that a one-time carrier-grade investment provides a true platform for multiple services, including prepaid video, video mail/messaging, video conferencing, video ringback and interactive video response.

As a standards-based SIP application server, OmniVox3D supports MSML/MOML, MSCML and VXML as an interface to a variety of leading media servers. Specifically for mobile video telephony, OmniVox3D supports the 3G-324M Protocol, making it an industry standard platform. OmniVox3D also allows for DTMF and/or speech recognition control (via MRCP) for user interaction.

About APEX Voice Communications
Founded in 1989, APEX Voice Communications is a worldwide supplier of carrier-grade SIP Application Servers and Multi-Service Platforms for value-added multi-media services, unified messaging and real-time billing. APEX's high-density, open platforms enable innovative, revenue-generating voice and video services to reach the market quickly, easily and cost-effectively. With over 15,000 installations across 95 countries, including more than 250 service providers, APEX continues to be a leader in delivering converged telephony solutions, platforms and development tools. For more information call +1
818.379.8400, visit www.apexvoice.com or e-mail sales@apexvoice.com.

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OmniVox3D and OmniView are registered trademarks of APEX Voice Communications, Inc. Other trademarks are the property of their respective companies.