I got a note from my friend Frederik Hermann over at jajah yesterday that I'm only just now getting a chance to really review. It's about their JAJAH Cuts The Cords With "NO HEADSET" Campaign.

I knew I had to go dig into this when I saw all the "Jajah takes on Skype" chatter around the net. Regular readers have noted that I pretty muched walked away from Skype recently. The press release is at the end of this post.

Given the funding and support Jajah's won recently, I'm intrigued to see someone openly take a run at Skype. I think Skype's lost their vision, lost their traction, and lost their leadership. And while Skype remains wildly popular, I'm not optimistic about their future. I Think they've stagnated and turned the corner toward the telco mentality. With Jajah's momentum, this could shape up to be interesting.

And I love this "dispose of your headset" campaign. Jajah's made something fun out of change, turning this into an event of sorts. Good marketing and positioning tactic in my view.

JAJAH Cuts The Cords With
"NO HEADSET" Campaign
Free Global Calling from Any Landline or Mobile Phone

Mountain View, California - June 20, 2007 - JAJAH, the worlds most innovative communication company, announced today its “No Headset” campaign and Web site, using the slogan “If You Liked Skype, You’ll Love JAJAH.” The “Skype alternative” campaign is designed to make the public aware that there is no better way to make free and low-cost global and long-distance calls than with JAJAH. JAJAH is rewarding users who try the service and switch with official über-cool, “No Headset” wear if they creatively dispose of their existing computer headset. Headsetweary visitors can go to www.noheadset.com to watch the videos and get program details.

“JAJAH is revolutionary because it lets you make free and low-cost global calls using your everyday mobile or landline phone,” said Roman Scharf, JAJAH co-founder. “Services like Skype require headsets, software downloads and sometimes other technical equipment, making them way too hard for the everyday consumer to use.” Recently infused with strong investments from Intel and Deutsche Telecom, JAJAH is positioned to revolutionize how people make calls. Companies like Skype were able to offer free and low-cost calling to users, but required downloads, headsets, broadband or a Wi-fi connection - while JAHAH doesn’t require any of that. With JAJAH you can initiate a call from your desktop and just walk away, or you can even make free global calls right from your mobile.

“Don’t get us wrong, we love Skype for what they’ve done to advance the world of communication,” said Scharf. “We share a common vision of making the world a better place by bringing friends and family together at a price they can afford. We are simply taking what Skype has done to the next level and bringing it to a new group of non-technical users. If you can do a Google search, you can now make a JAJAH VoIP call, it’s that easy.”

Callers can try JAJAH today by visiting www.jajah.com. Users simply enter their cell or landline phone number along with the number they wish to call and JAJAH does the rest, connecting both parties. JAJAH calls are generally free between registered JAJAH users for up to 30 minutes a day to the most called places on Earth. And when they are not free, they are ultra low-cost.

JAJAH TV
In related news, JAJAH today is also launching an early version of JAJAH TV (www.jajahtv.com), which will present user submitted videos, along with live commentary and other JAJAH and industry interest stories. Users who submit videos that are selected to run on JAJAH TV will be rewarded with No Headset wear.

About JAJAH
JAJAH, the world’s most innovative global communications company, is dedicated to bringing users vastly improved telephony solutions at a fraction of the traditional price. JAJAH enables consumers to make free and low-cost telephone calls, locally or globally, dialing from either their computer or mobile phone. By combining the best of the Internet with the best of the existing telephony infrastructure, JAJAH removes the barriers to communication and makes it easier for people everywhere to stay in touch. JAJAH recently announced 2 million global users, in their first year of operation. JAJAH has offices in Mountain View, California and Luxembourg. For more information, please visit: www.jajah.com