At the O'Reilly ETEl conference last week I had the pleasure of spending some time with several folks on the Jaduka team. Here's who I spent time with:

• Trevor Baca - VP Software Engineering. Trevor was one of the very popular speakers at the conference
• Bill Binnig - VP of Marketing
• Jack Ryne's - President
• Peter Pattullo - President of NetworkIP. They're a driving force behind Jaduka and really bring powerful energy and credibility along in the process
• Neil Vineberg at Vineberg Communications helped set things up. I mention him because he provided a great packet of information and brought all the other talented folks together to talk with me. Thanks Neil.

Before I work up a head of steam, I want to give you some observations on two people in particular. If you've read here, you know my background reaches back 30 years into telephony done the old fashioned way. Trevor Baca's a young guy, but for someone his age who didn't spend a career in the telco world, he knows it better than most people I know. Trevor's done his homework. And Peter Patullo os probably behind some of that understanding because he grasps the nuance of legacy telephony from roots not unlike my own. He's one of us who were part of the past, but have moved to the present with a hand grabbing for the future. The other's a pretty damn sharp too.

First an intro to Jaduka just in case you don't know what they do. Their splash, and it's a big splash that will cause lots of ripples, at ETel was announcing their API for enabling next generation web-to-voice interaction [read more here]. So I'm going to drop a bomb on you here in case you weren't paying attention. You don't need to reinvent the wheel when it comes to telephony. The Jaduka team wrote an API for the PSTN. That's right, an API that lets developers use the power of telephony without having to learn it and rewrite it themselves. Build your apps to support the new things coming, and hook into existing telephony services using HTTP, SOAP and programming languages of your choice.


I'm going to take the simple approach and use a graphic right off their web site.


If there's a message I've been taking to devlopers and solution providers for the past year, this is really the message. The Internet, applications and services, need to speak up. Integrate. Quit delivering interesting technology and deliver solutions. Customers want solutions.

Regular readers know that one of my hot buttons lately has been, to use a phrase I hate, empowering users. I use the phrase click to converge as a key differentiator. At the ETel conference, mashups were all the hot buzz. I don't like the word mashup, but I like being able to mashup any tool I like that works for me, with any other tool I use.


So I'm going to show you another peek at things from Jaduka's web site.



Web site visitors on the phone with a mouse click. Click-and-Connect buttons on your web site.An API that saves you from reinventing telephony. You can't tell me the Jaduka team doesn't understand the power of Click-to-Converge. They're demonstrating it with their own solution.

I actually tried to record the whole conversation with the Jaduka folks in hopes I could podcast it. Unfortunately, I had some technical issues and the recording wasn't usable. I wish it had been because you don't know what you missed in that conversation.

They're in Dallas, and I don't get there often, but I do now and then. You can rest assured the next time I'm headed their way, I'll be arranging a trip through their offices, some video and a podcast field trip. In the meantime go visit their web site and check out what they're doing.

Here's a Flash demo

I know I'm going to be watching Jaduka close. I know I'll be talking with them again. I encourage you to check them out and pay attention to what they're doing. These guys really get it at a fundamental level that makes a difference.


Technorati Tags: Jaduka, Trevor Baca, NetworkIP, API, telephony API, SOAP, web services, VoIP, voice, telecommunications